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AMIX
The original idea of selling information on an electronic marketplace was
tried first by an economist named Phil Salin. Salin started working
on the software for an electronic marketplace as early as 1984, and launched
AMIX, the American Information Exchange, in 1991. The company was
well-publicized. ... The system, as Dyson describes it, was fairly sophisticated
even by contemporary Net standards. It involved both the posting of documents
-- information that has already been created -- by experts as well as the
solicitation of consulting services by buyers looking for advice. It included
a mechanism for auctioning information and advice; Dyson said Salin also
envisioned complex, automatic pricing systems that, for instance, could
let information drop in price as it ages.
Though high-profile names like
Dyson and Lotus founder Mitch Kapor were involved, the company was unable
to realize its ambitions and folded. .."To understand the failure of AMIX,
and all other prior attempts to create working expert-exchange marketplaces,
it is necessary to understand that effective markets, whether they be physical
or electronic, require a complete and highly specialized set of conditions
in order to function and thrive," the patent notes, "A single missing ingredient
ot feature might ... lead to the collapse of the Exchange."
..Observers,
including Doc Searls, who worked on AMIX, say its greatest failure
was being ahead of its time. AMIX existed before the Internet and
struggled to build an online service that could handle its data and traffic.
Now that the Internet exists, however, there are other businesses following
in its footsteps. The Launch
This Information Marketplace has just entered the market-building phase,
in which information providers "stock the shelves" in preparation for
the opening of the market in early summer.
To: Al Green, Malcolm Davies, Ron McElhaney, Greg Lutz From: John Walker
Date: September 7th, 1989
Subject: Understanding AMIX
http://www.fourmilab.ch/autofile/www/chapter2_76.html
Mark Gimein 08/27/priceline/print.html /info_markets
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IQPort
Online Knowledge Exchange The Launch IQPort Online Knowledge Exchange Intro'd 05/26/99. Issue:
May 26, 1999 LONDON, ENGLAND, 1999 MAY 26 (NB) -- By Steve Gold, Newsbytes.
Iqport has taken the wraps of Iqport.com, which
it says is the world's first online knowledge exchange.
Backed by Natwest Electronic Markets, the online and e-commerce
division of National Westminster Bank, the idea behind the Web- based
service is that it is a site where anyone can go to and buy or sell knowledge.
The Web site is located at http://www.iqport.com.
According to Ted Lelekas,
a spokesperson for the firm, the Iqport marketplace operates on the simple
concept of bringing together groups of individuals and organizations that
wish to share and trade the knowledge that is vital to the future success
of their professions and businesses. Iqport terms these groups "knowledge
communities."
These knowledge communities, the firm says, not only provide
users of the service with an immediate point of reference, but also play
a vital role in identifying and pursuing market trends. According to Nick
Hynes, Iqport's chief executive officer (CEO), the service is at the commercial
trial stages, and will provide valuable live testing of the concept behind
the technology and the lessons learnt will be constantly evaluated. The
commercial trial of Iqport kicks off with two key UK knowledge community
managers - Business Solutions and World Trade Center. Rather than require
users to pay a subscription, the Iqport service is free to register during
the commercial trials stage, and users only need pay for information they
want to buy. Sellers, meanwhile, only pay a modest commission on their
sales.
Although UK-centric at the moment, the gameplan with Iqport is
to make service a global operation, with focuses on US, UK, and European
markets. Newsbytes notes that Iqport mirrors some of the ideas outlined
in BT and IBM's e-commerce strategy of about a year ago. Unlike the BT
small business e-commerce Web site, however, the Iqport service does not
charge a subscription, meaning that its facilities can be used on a one-off
or occasional basis by buyers of information.
According to Keith Ferguson,
director of electronic markets with NatWest, the bank is key to explore
various avenues on the e-commerce front. "As the range of services available
from new technologies - such as the Internet, interactive TV, smart phones
and mobile devices - becomes more accessible, the way people live, work
and seek information will alter dramatically," he said. "It then becomes
more important for banks to provide secure payment systems for a whole
range of initiatives which will bring liquidity to the knowledge marketplace,"
he added. According to Ferguson, the Iqport operation is part of this
strategy and will provide NatWest with commercial opportunities in the
wider e-commerce marketplace. Reported by Newsbytes.com, http://www.newsbytes.com. THE CRASH The market trial of iqport.com has now ended.
Should you have any questions or need further information, please e-mail
us at iqport@nwgroup.co.uk
NatWest
says Iqport had lower than expected revenue. "It is not a core part of
what we are doing on the Internet with online banking and share dealing
and so on. The volumes were never going to make it a commercially viable
proposition," says a NatWest spokesperson. "These things either work or
they don't. In the e-world, you have to drop things quite quickly if they
are not working." But partners in the project say it was ahead of expectations.
Michael Langridge, director of World Trade Centers UK, which ran one of
the guilds, says: "We were developing a very innovative business. In our
guild alone, we had 1,200 trades in 24 hours in mid December. It was on
a roll. Sales and membership were rising steeply and we were building
loyalty. You don't stop something like this if it is beginning to make
a profit." Mr Langridge admits they were not very happy with the decision
to stop. "We had spent a huge amount of time and money assisting NatWest
over the past two years. We have done so much work on it. We were very
optimistic about knowledge trading," he says. Chris Stalvies, founder
of the Risk Guild, a risk management consultancy and another Iqport participant,
says he was often confused about the project's status. "When Iqport was
launched I thought they were doing real transactions. Then we were then
told that it was just a market trial, and that no real transactions were
taking place. As a manager of a guild, I was totally confused."
Mr
Stalvies believes the project failed because of inadequate marketing.
"The project failed because it wasn't marketed or promoted sufficiently
to make it a success. It ended up competing with traditional publishing
models that are offering content for free, rather than promoting the unique
functions that Iqport was supposed to have." He admits that sales volume
on the Risk Guild part of the service had been lower than expected. But,
given the newness of the idea, he feels it should have been given more
of a chance to grow. "The technical architecture they put together was
very good. By the end, it was looking very encouraging," he says. Mr Langridge
says NatWest halted Iqport because of external pressures, rather than
the actual viability of the project. "The official line has been that
the Iqport was no longer part of NatWest's core strategy. But the imminent
hostile takeover may have had a big part in the decision. There were people
in the bank who were 110 per cent behind the project and then there were
people higher up who just didn't understand it."
Nonetheless he believes
that online knowledge trading has a good future, even without the backing
of a major name such as NatWest. "We are not bitter about it - we believe
there is a tremendous future for knowledge trading. We will archive what
we have learned and find ways in which to expand on the idea." As part
of Nat West's "e-commerce hothouse", the bank has also set up Magex, a
digital content management system, and Cybuy, a service providing e-commerce
enabled banner advertising. A spokesperson for Magex, which has recently
acquired additional funding from some venture capitalists, says that the
company plans to become fully independent next year. It is notable that
neither service - which could possibly have been used to position NatWest
as more advanced than its assaulters - was used to any extent in its bid
defence. |
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Ventius
The Launch
New online intellectual property community site, Ventius, launches with
backing of Arthur Andersen, ICM Group and Lend Lease Corp.
Latest online IP entry differentiated by positioning service Los Angeles,
July 19, 2000 — The marketplace for the most potentially profitable, patentable
technologies, the area of "Intellectual Property" (IP), may well be one
of the least understood and yet one of the most burgeoning categories of
the new economy. The intellectual property sector, which has re-invented
itself countless times just since January of this year, is offering a key
new entrant — Ventius Corp., which is completing its formal launch today.
Initiated as a joint incubation effort of founding partners Arthur Andersen,
ICM Group and Lend Lease Corp. under the direction of company chief executive
officer, Michael Nicklin, Ventius Corp. has recently emerged from a six-month
incubation and a three-month soft launch.
The Ventius.com registered user
base has grown an average of 76% weekly since its soft launch. According
to a recent Business 2.0 article, it is estimated that the small, but highly
influential and profitable IP community, is responsible for generating more
than US$110 billion for U.S. corporations alone, with the potential to capture
more than $3 trillion in untapped future income. Worldwide, only 3% of the
commercial potential for IP was realized in 1999. Unlike other entrants
into the category, Ventius, which includes the online web site Ventius.com
(www.ventius.com), is directed at providing a breadth and depth of services
to all professionals involved in the creation, management and value extraction
of intellectual property.
Intellectual property refers to legally protected
intellectual assets, including patents, copyrights, trademarks, technology,
and brand and trade secrets. In the past, companies used these assets defensively.
In the new economy, companies have begun to manage their IP offensively
to generate income, to increase shareholder value and to leverage strategic
alliances. "Intangible assets are increasingly driving value in today's
business environment," said Richard Boulton, partner for Arthur Andersen
and co-author of the newly released IP book "Cracking the Value Code." "Arthur
Andersen helps clients to think strategically about the value of their intellectual
capital, working with them to manage and maximize the value they extract
from it.
We believe that Ventius will play an important role in helping
companies to identify and profit from their intellectual capital." "The
number of patents being issued in the U.S. has nearly doubled since a decade
ago," said Michael Nicklin, chief executive officer of Ventius Corp. "At
the same time, corporations are discovering unused existing patents growing
old in their vaults. Through both of these movements, the IP area is exploding
and every area of the business community is viewing IP as a hot revenue
generator. "We are excited to come to the IP community as a communitywide
resource to provide access to the education, research, news and community
features vital to navigating actual IP transactions." Ventius.com, which
offers free registration and access to site resources, operates as a portal
and online community, and provides site features that provides the news,
education, resources and interaction that are vital to the growing global
IP audience. Site features include daily "Intellectual Property Headline
News," customized by the industries the user has preselected. In addition,
"Article" and "White Paper" areas offer free access to continuously updated
documents pertaining to IP research, commentary and thought leadership.
The "Spotlight" section features biweekly interviews with leading innovators
and thought leaders representing IP activity in the highest-profile U.S.
Fortune 100 corporations.
The "Ventius Bookstore" offers a comprehensive
catalog of more than 200 currently available IP book titles, as well as
a "Links" section with more than 230 links to IP resource sites and a proprietary
"Glossary of IP Terms" with more than 270 terms and definitions. The "Events
Calendar" lists IP-related events worldwide. In addition, the "Ventius Learning
Center" offers free, interactive education online for IP-related subjects.
The "Ventius Site Search" offers a unique categorized results page that
groups each type of content for easy review. It also provides direct access
to U.S. Patent and Trademark Office searches in the areas of patents, trademarks
and domain names. The "Advanced Search" also allows users to perform detailed
searches on the patent databases from the United States, Canada and Japan,
as well as the U.S. trademark database. "In the past, the IP community evolved
as a number of self-contained areas, centered around profession, organizational
position, industry and geography," said Dr. Patrick Sullivan, founding partner,
ICM Group and author of the newly released book, "Value-driven Intellectual
Capital." "The community was fragmented and did not have an overarching
umbrella. What excites me about Ventius is that it has a broad definition
of the IP space that focuses on the individual interest of each IP professional.
As a result, Ventius enables IP professionals in diverse positions and industries
— attorneys, R&D professionals, inventors and CEOs — that might never have
connected, to access the same ideas and even to collaborate with one another."
About Arthur Andersen Arthur Andersen's vision is to be the partner for
success in the new economy. The organization helps clients find new ways
to create, manage and measure value in the rapidly changing global economy.
With world-class skills in assurance, tax, consulting and corporate finance,
Arthur Andersen has more than 77,000 professionals in more than 84 countries
who are united by a single worldwide operating structure that fosters inventiveness,
knowledge-sharing and a focus on client success. Since its founding in 1913,
Arthur Andersen has realized 86 years of uninterrupted growth, with 1999
revenues of more than $7 billion. Arthur Andersen is a business unit of
Andersen Worldwide. About ICM Group LLC ICM Group LLC is a management consulting
firm that helps companies to extract more value from their innovations.
The company provides state-of-the-art management tools and services that
enable customers to systematically maximize the value of their intellectual
capital. Major ICM Group clients include Fortune 500 companies such as Air
Liquide, Alcatel, The Boeing Company, Compaq Computer, Dow Chemical, DuPont,
Eastman Chemical, Netscape, Rockwell International, SC Johnson, Thomson
Multimedia and Xerox. In 1995, the ICM Group co-founded the ICM Gathering,
which includes more than 30 global companies dedicated to improving the
way they manage their intellectual assets and maximizing their financial
return. The ICM Group has headquarters in Palo Alto, Calif., and the company
can be found on the World Wide Web at www.icmgroup.com. About Lend Lease
The Lend Lease Group is a fully integrated global real estate group comprising
three primary businesses — real estate investment and funds management,
project management and construction, and property development. It operates
in more than 40 countries on six continents, with a significant presence
in the Asia Pacific region, Europe and the United States. In real estate
funds management, Lend Lease provides equity and debt origination and management
in public and private markets, with $48 billion on behalf of clients globally.
In addition, the group services some $50 billion of commercial real estate
loans. Lend Lease also provides project management and construction services,
often on a fee-for-service basis, for a blue-chip client base with a high
level of repeat business. In property development, Lend Lease has expertise
in commercial, retail and complex urban, mixed-use developments, with a
strong retail focus, in Europe, Asia, Australia and the United States.
The
group utilizes primarily third-party capital. Lend Lease can be found on
the World Wide Web at www.lendlease.com. About Ventius Corp. Ventius Corp.
was formally launched in July 2000 by founding partners Arthur Andersen,
ICM Group and Lend Lease Corp. Ventius.com (www.ventius.com), the cornerstone
of Ventius Corp., functions as a free, industrywide portal and online community,
dedicated to increasing knowledge and collaboration among professionals
involved in the creation, management and value extraction of intellectual
property — legally protected intellectual assets that include patents, copyrights,
trademarks and technology, as well as brand and trade secrets.
THE CRASH
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LiveKnowledge.com
The Launch LiveKnowledge is the leading infrastructure provider of knowledge exchange services. Our solutions enable individuals with questions to obtain specific answers directly from subject matter experts. As an Application Service Provider, we deliver our knowledge exchange services to public and corporate web sites. We are currently running a live knowledge exchange at www.liveknowledge.com. This site demonstrates the capabilities of our LiveKnowledge Exchange™ solution. The Crash First, we want to thank you for your participation on our website, and although we still firmly believe in the new market place of providing expert advice over the Internet, we will be closing our website at the end of June since we have exhausted our funding
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Last Updated January 8, 2001
©Copyright. April 2000. The Kaieteur Institute For Knowledge Management.
www.kikm.org