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Competitive Business Intelligence |
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We help our clients to acquire new knowledge fast. We use a proprietary methodology we call the KITE system ( Knowledge & Intelligence Tracking For The Enterprise). It leverages the same disciplined approach we have used for years to acquire the best market intelligence in such emerging areas as knowledge markets, knowledge enabling software and knowledge innovation zones. We have a systematic and well developed process for monitoring and gathering information, analyzing news feeds, awards, standards issues, market trends and forecasts, partnerships and alliances, stock market activity, product reviews and lab tests, best practice application case histories, knowledge business models, conferences , seminars, trade shows, consultancies, expert commentary, associations, books, journals, articles, newsletters, newspapers, magazines, interviews, new developments in underlying technologies, web sites, and other relevant sources. Our process framework is based on core principles of knowledge management.
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A major financial institution had a strategic
need to learn about new developments in e-commerce and customer relationship
management. They had recently spent over $ 1 million for a study by one of
the large consulting firms. The financial institution was irate to learn
about some critical new developments emerging in the industry which the
large consulting firm had not told them about in their report. The financial
institution decided it was time for an alternative and more innovative
approach. The rationale for wanting to spot new developments, technologies,
and trends early, was that they would then have time to assess the
implications and the possible utility of the new developments. They wanted
to be a position to spot, identify, select, and deploy new products and
services leveraging the most advanced and innovative thinking and technology
ahead of the competition. They wanted to capitalize on their knowledge, gain
a competitive edge, and achieve a significant return on their investments in
new technologies, well before the new developments became normalized in the
industry. We were challenged to carry out a knowledge acquisition research
project. We had to pin-point emerging trends and assess possible strengths,
weaknesses, opportunities, threats, (ie. complete a SWOT Analysis). We
carried out a four month project using our powerful KITE Competitive
Intelligence framework. The results were immediately acted upon. We showed
that the financial institution was at increasing risk of running afoul of
emerging developments with patents. We showed how they were not networked
sufficiently in communities of interest related to such subjects as
cryptography, and the science of complexity. We showed them how they exploit
newer modalities for customer interaction and dialogue that would give them
a competitive edge. We showed them new ways to lift their visibility on the
web and more. We got them to understand the significance of new types of
social software and how it could support more customized approaches to
personal wealth management. They got actionable intelligence they could act
on swiftly so as to bring rapid improvements to their business performance. |
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The company came to the realization that their
business was increasingly knowledge-driven. They were beginning to formulate
a strategy to become more adept at optimizing their knowledge and
intellectual capital assets. We were tasked with completing a research
project to determine how well they stacked up against their main competitors
with regard to leveraging knowledge management. We developed a series of
profiles based on 10 agreed upon dimensions. We were able to demonstrate how
they ranked in relation to their competitors with respect to the 10
dimensions. We again used our proprietary KITE methodology to acquire, organize, analyze, evaluate, and represent our findings. Our client remains grateful and appreciates the rapid, valuable and innovative service rendered.
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A consulting firm was close to completion of a
new software development project. They had embedded some of their best ideas
in a new software system for profiling competencies. They had been so
focused on product development they had some work still to do to figure out
an effective pricing strategy. They were also in the process of submitting a
reply to a request for proposal in which they planned to quote pricing for
having the client invest in a major deployment of the new software. They
needed to come up with a workable and competitive pricing solution but
lacked sufficient awareness of the broad market for similar products to be
able to do so. We were tasked with rapidly researching this issue for them
and helping them formulate a winning pricing approach. We used our KITE
methodology to study the software market, built a market model, and figured
out the best segment in which their software fit. We then built comparative
pricing profiles so that the client had a much better basis to formulate a
winning pricing model. At the end of the engagement , the client was so
pleased he wrote on the cheque "for consulting services extraordinaire"!
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These types of assignments are handled with the
utmost confidentiality and discretion. You can be confident that we will
help you to acquire the knowledge you strategically need in order to be able
to make sound business decisions. Our processes, methods and frameworks are designed to take advantage of open available sources in an ethical and socially responsible manner. For a consultation contact Bryan Davis at 416-651-1837 or E-Mail: bdavis@kikm.org |
